The design phase takes into consideration all the prior phases. Knowing a projects scope, goals and limitations helps designers create concepts that meet the projects goals and the user's expectations. This phase consist of reviewing user and technical goals, brainstorming for concepts, developing comps, and creating a style guide.

• Client had no logo or branding.
• The team has talented designers on the team. Ego's come into play.
• The team begins to waiver from the schedule.
• The team has some personality conflicts.

The client had no real logo or branding existing for herself. Each team member submitted logo ideas and suggestions based on the goals and objectives for the site that the team had developed earlier. The research into the industry and into the client's personality done in the discover and define phases was useful. This allowed all members to interact with the client directly and receive feedback.

With clear direction and documentation the team began to relax from the previous hectic schedule. Deadlines were being delayed and the team spirit was wavering. It was decided that each member would present a design comp and concept note for the client. The design would have to take into consideration the requirements specified in the information architecture documentation. The client would review the comps, make suggestions and as a team we would arrive at one decision. The style guide was then built from the final chosen comp.

It was important for all members of the team to feel appreciated and integral to the success of the project. Time was set aside at a team meeting to "air" out everyone's concerns. Referring to the Team Plan that had been created earlier, we were able to alleviate the stress and commit, once again, to the project.

Having clear goals and guidelines is helpful, but there is a human element in the creative process which must be allowed for. The Project Manager must take personalities into account. Up to this point the client was extremely happy with the progress and direction of the site. I felt it was an important time for that elation to be expressed directly to the team members for encouragement. The client was invited to address the entire team and share her appreciation with them. As project manager, I arranged a lunch time meeting for the team to show appreciation and this seemed to lift the spirit of the team and renew its cohesiveness.

I began having difficulties in getting one particular member of the team to work on schedule. This began to affect the performance of the entire team. I addressed this issue individually with the team member. I asked where the other team members or I, might be able to assist. I also stressed the importance of carrying one's own weight. It took some practice, but eventually this team member picked up the slack and began working as an integral and productive team member.